Pixel to Plush
A toy design studio desk with a bunny plush prototype beside its on-screen character

From screen to shelf

Your character, in your fans' arms.

You make content. We turn it into plush - designed, tested, made and delivered. First mockup is free.

Get my free concept mockup

For YouTube, Instagram and TikTok character creators. No cost, no obligation.

A pixel character on a phone becoming a real plush

The deal

  1. 1

    Free mockup

    See your character as a real plush.

  2. 2

    Design Pack

    Everything a factory needs to make it right.

  3. 3

    Production

    Made, tested and delivered. Sell from stock, or presale first.

10+ yrsin toy and product development
100+products (SKUs) developed
Chinadirect factory relationships
Sell anywhereAmazon, Walmart, Shopify, TikTok Shop, Instagram Shop and more

Our work

Plush we've designed and brought to market.

Real products, developed from concept to factory to shelf.

  • Light-up musical unicorn plush
    Light-up musical unicorn
  • Sequin triceratops plush
    Sequin triceratops
  • Plush birds in a plush nest playset
    Birds in a nest playset
  • Set of animal plush with unicorn horns
    Unicorn friends set
  • Singing flamingo plush
    Singing flamingo
  • Tree-stump plush playset with woodland animals
    Woodland tree-stump playset
  • Penguin family plush set
    Penguin family
  • Shimmer sea animal plush set
    Shimmer sea animals

What we make

Plush first, and everything your audience will want next.

Bunny plush, dragon plush and keychain mini

Plush toys

  • Huggable plush
  • Bag-clip and keychain minis
  • Talking plush
Collectible character figures and blind boxes

Collectibles

  • Figures
  • Blind boxes
Character keychain, night-light, blanket, stickers and bath toy

More

  • Kids' products
  • Games and stickers
  • Apparel and everyday merch

Screen to shelf

Every project starts with one free plush concept.

We turn your character into a plush concept, free. You decide if it goes further.

Concept render of a bunny plush, dragon plush and keychain mini
Concept renders of original characters, showing how a digital character becomes a plush line.

How it works

Four steps from mockup to delivery.

01

Free

Free mockup

Send us your character, we send back a plush concept.

02

$250

Design Pack

Views, materials, spec sheet, factory quote, safety plan. $250, credited toward production.

03

Samples and safety

Factory sample you can hold, testing through accredited labs, you approve before bulk.

04

Production and delivery

Presale or first batch, we make, test and deliver.

Ways to work together

One path, from mockup to your fans' doorstep.

Every project follows the same path. Start free, go further when you love what you see.

Free Plush Mockup

One concept image of your character as a plush.

No cost, no obligation.

$0

Design Pack

Includes

  • Front, side and back views
  • Materials and size callouts
  • Factory-ready spec sheet
  • Quote from our supplier network
  • Compliance plan

$250 flat, credited toward production

Production A-Z

Includes

  • Sampling and approvals
  • Safety testing through accredited labs (CPSC, EN71, ASTM) with test reports
  • Bulk production
  • Delivery to you or your 3PL

Choose presale (zero inventory risk) or a first batch you fund (sell from stock, faster).

One all-in price per plush

Add-on: TikTok Shop setup ($400, one time). Bigger account? Ask about our Partner Program.

About

A product studio that knows the factory floor.

Founded by a toy and product developer with 10+ years and 100+ SKUs on Amazon, working directly with factories in China.

Contact

Send us your character. The first mockup is free.

Use the form, or email us at info@pixeltoplush.com.

We reply within 2 business days.

We'll review your character and send a free concept mockup. No cost, no commitment. You keep full ownership of your character.